Celebrating small, local brands that champion upcycling is the foundation of everything we do at The Upcycling Market. In honour of our June product pick of the month, Bright Spark Enzyme Oil by Wildefruit, we’ve done a delightful Q&A with Wildefruit founder-extraordinaire, Nicola!
Wondering why “Eco-friendly,” “Plant Based” and "Carbon Neutral" products are popping up all over the place? High Street retailers are rushing to capitalise on the explosion in demand for sustainable products. But if it sounds too good to be true, then it probably is. In this post, we will break down what greenwashing is, why it is a problem, and how you can avoid it.